I started in the ad agency world in Mumbai. Fast, scrappy, always building. Alongside the agency work, I directed short films. One of them — a documentary about elders — was selected and showcased at an indie film festival in Frankfurt in 2014. Telling human stories through a lens stayed with me.

I founded a small production studio in Mumbai, built a client list, and got my first real taste of what it meant to own something you'd built.

Then I decided I wanted more. I wrote, shot, edited, and rapped my way into a full scholarship at Vancouver Film School. Literally. My application was a rap video, produced end to end by me, with a sound designer friend on the mix. The instructors loved it. I got in.

At VFS I directed my colleagues' graduation film, Duality: Poetry of Movement — somewhere between motion design and cinema, which, looking back, describes most of the work I'm drawn to.

At Thinkingbox, working on campaigns for Lionsgate and Paramount, I got my first real taste of creative technology: what becomes possible when craft meets code. I knew that intersection was where I wanted to build.

From there: FUI and screen design for Netflix and CW productions at Scarab Digital. The work that matters most isn't always the work with the biggest budget.

At Apply Digital, I grew from motion designer to leading the company's first motion team. Client work, global photoshoots, BD pitches and being part of the company's AI adoption push from the start.