Apply Digital

Six years at Apply Digital, growing from motion designer to leading a team across a company that scaled from local to international. Client work, BD pitches, global production & AI adoption.

End-to-end video production across every context: advertising material, explainers and concept videos for clients including Kraft Heinz, Cain, Pure Insurance & the NFL; fast-turnaround BD pitch videos delivered in 2-4 days; and a monthly internal newsletter. Working with strategists and writers to take ideas from brief to screen, consistently and at pace.

Built a templated motion asset library that cut production time by 40%. Implemented ElevenLabs for voiceovers as an early adopter, replacing studio costs and cutting iteration time to a fifth. Represented the marketing team on the company's AI adoption task force, driving knowledge sharing across disciplines.

Planned and creative directed global photoshoots across four offices: Vancouver, Toronto, Santiago & London. Built the company people library used across all platforms and regions. Started Apply Digital's first motion design team and built workflows to support a company that scaled from local to international.