Grotek

A full digital experience for Grotek that moves the way plants grow. UI, interactions & explainer videos designed as one connected system.

Most brand websites contain information. This one had to teach.

Grotek makes fertilizers that bridge organic and mineral worlds. Their growers range from hobbyists to professionals. The brief was to hold all of that without it feeling like a catalogue.

I led the motion and video work, in close collaboration with the design and development team building the site. The concept drew from the stages of plant growth, giving the experience a natural rhythm and logic. My focus was making sure the video content didn't just live on the site — it belonged there. Same visual language, same motion principles, tuned to the UI and look & feel being built alongside it.

That extended to live action shoots at Grotek's facilities. I planned and produced on the ground, then took it through post. The result was a series of explainer videos that moved with the site, not against it.