KIA Projection Mapping

A Thinkingbox projection mapping activation for Kia Canada. Six animated pieces, each built around the personality of a different 2017 model, mapped live onto the cars themselves.

The canvas was the car itself.

For Kia's Red Cube activation, Thinkingbox created six projection mapping pieces, each designed around the lifestyle and persona of a specific 2017 model: the Soul, Forte & Sportage. The goal was to shift how Canadians perceived the brand, not through advertising but through experience.

As part of the motion team at Thinkingbox, I worked on the backdrop animations that formed the visual world each piece lived in. With projection mapping, the work has to survive a three-dimensional surface at scale. Every frame had to hold up in the real world, not just on a screen.