Lionsgate / Paramount

Interactive, on-ground exhibition and kiosk campaigns promoting film releases for major studios. First real taste of creative technology — what becomes possible when craft meets code.

Five years at Thinkingbox working on campaigns for Lionsgate and Paramount. The work lived at the intersection of physical space and digital experience: kiosks, interactive installations, motion graphics that had to work under fluorescent lighting and in front of an impatient cinema queue.

This was where I first understood that motion design is a system, not a series of individual pieces. Every element has to relate. Every transition has to feel earned.